What ?
The word MARKETING is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
The word is associated for a Brand, individual, company etc.
TYPES
- INFLUENCER
- RELATIONSHIP
- VIRAL
- GREEN
- KEYWORD
- GUERILLA
- OUTBOUND
- INBOUND
- CONTENT
WHY ?
Marketing is done
- To inform/educate a customer about the brand/product/service
- It’s the most effective way to communicate your value proposition to your customers
- It helps in sustaining a company’s presence- not remedy a lack of engagement
- Customer engagement increases
- Helps mainly in selling your products/services which is crucial
- Finally helps in the growth of a brand/company/an individual.
How ?
- MARKET RESEARCH
It is about collecting information, that provides an insight into your customers thinking, buying patterns, and demographics, psychographic.
2. PROFILE YOUR TARGET MARKETS
comprises of geography, demographics, behavior, lifestyle and targeting specifically among these results to showcase your product/service
3. UNIQUE SELLING PROPOSITION (USP)
It’s the reason you have to show or analyze as in why a customer should buy from you and not from your competitor- it’s what your business stand out from the crowd.
4. DEVELOP YOUR BUSINESS BRAND
A brand is more than a logo, color or a tagline. A well articulate brand emotionally connects with your target customers and conveys who you are, what you stand for and what you can deliver
5. CHOOSE YOUR MARKETING AVENUES
It includes in making a website, social media channels, blogging, brochure and flyers, networking events, print advertising, word of mouth, cold calling, and letter drops.
6. SET YOUR GOALS AND BUDGET
Define what you want to achieve by being smart 🙂
S- SPECIFIC M-MEASURABLE A-ATTAINABLE R-RELEVANT T- TIME-BASED
Allocate your budget to
- website development and maintenance
- search engine optimization strategy
- design and branding
- advertising
- sponsorships
- employee staff to undertake the respective roles in respective departments
7. NURTURE YOUR LOYAL CUSTOMERS
Your customers are the key to success so it is important to look after them and encourage loyalty. Provide good customer service
- communicate regularly with your customers
- provide after sale follow up
- delivering on your promises
- listening to them
- train staff in your customer service
8. MONITOR AND REVIEW
It is crucial to monitor and review your marketing activities to determine whether they are achieving the desired outcome, such as increased sales. Monitoring includes reviewing your sales figure, advertising campaigns, effectiveness in social media etc.
CONCLUSION
Marketing is the most essential tool and should always be in the first priority if any brand/company/ an individual want to expand in his/her domain and want to achieve some desired/specific goals.