What does PERSONAL BRANDING mean?
It is an conscious or subconscious effort to create and influence public perception by positioning an individual as an authority in their skill, industry etc. which acts as a differentiating factor for them that makes them apart from their competition.
It is that uniqueness or that character and reputation that depicts and pass on a message to public’s mind.
EXAMPLES
Just think of the name that first comes to our mind when we see the images.
AMAZON
TESLA, THE BORING COMPANY, NEURALINK
TATA
RELIANCE
MICROSOFT
Well I know most of us could have guessed it right, but why it happened. It’s because of their social presence, being in the news, in the tweets etc. Answer is absolutely NO , well perhaps it’s may be one of the reason or medium but the very foremost value they create is by branding themselves, by marketing themselves and mostly the face value of the companies. Its’ not like when we see JEFF BEZOS we think of amazon the situation is also vice-versa when we see a amazon logo or an advertisement our subconscious or even our conscious mind pops up the image of Mr. BEZOS.
Also our Psychology cannot accept the short names, in the previous line when I wrote MR.BEZOS you must have felt little fuzzy it’s because your mind only know the word JEFF BEZOS and any other names apart from it suffixing with SIR or prefixing with MR will take millisecond to digest. Do let me know in the comment section if you felt that.
So you must be thinking personal branding is really an awesome to monetize yourself and i should start it immediately and yes your are correct but trust me it is the most daunting, mythical task. People usually get lost in this process of branding and the most and the foremost thing they don’t know where to start. And in this they try the most easiest process i.e. copying another guy or a public figure as an inspiration. They try to read all those facts, how they started what process they followed and try copying them exactly. In this process we never recognize that every human being is unique and you cannot duplicate anyone.